Toonattik launched on 5 February 2005 as the new children's weekend morning slot on GMTV, featuring a mix of imported cartoons for ages 4–12. The slot was originally split into two, with the first half featuring pre-school programming with out-of-vision continuity, and the second half featuring shows for older children, which featured in-vision continuity links provided by Jamie Rickers and Anna Williamson. After a few months on-air the slot was split into two, each adopting their own individual branding to separate the age categories. The pre-school slot for ages 0–6 became known as Wakey! Wakey! (later replaced by The Fluffy Club in 2008), with the 7-12 slot using the Toonattik name. Each week Rickers and Willamson would lead teams of boys and girls in a battle of the sexes, playing various games to earn as much points as they could, a format later adopted by Holly and Stephen's Saturday Showdown in 2006. Viewers had the chance to send in suggestions for games, these were pulled from a special chest named the "Challenge Chest". Then the final game would be randomly chosen by the "Golden Wheel of Twizzle", and a spin of the "Toonattik Twizzler" (accompanied by the phrase, "mind your knees!") would determine which of the two presenters would be playing that game. At the end of each show the losing team would receive a 'pie in the face' from the winners.